Developing a Compelling Sales Pitch

Start date: 24 July 2019

Duration: 1 Day

Location: Creative Spark, Dundalk

Certificate: N/A

Cost: €139 (€169 for Non Chamber / Skillnet Members)

Course code: N/A

Programme overview

Winning pitches are vital to the success of any business. But too often the preparatory process is rushed, the presenters lack impact and the outcome is unsatisfactory. It’s often not the best company or proposal that wins – it’s the ones that are most effectively presented.

From making a powerful first impression on entering the room to pitching in a powerful and persuasive way, participants make rapid progress. They leave with tools, tips and techniques they can put into use immediately to increase the conversion rate of pitches and win more business.

Learning Outcomes

By the end of the course each learner will be able to:
• Structure their pitch to communicate a compelling sales story
• Adjust their message and style to suit their audience and the context
• Know how to create a powerful customer experience in pitches and presentations
• Understand the importance of thorough planning and preparation
• Take a best-practice approach to the sales process
• Use advanced communication skills to make the most of each interaction with the client
• Form a conversation around a buyers needs
• Have more confidence dealing with difficult situations and deadlock
• Have a personal action plan to apply learning back on the job

Who Is This Course For?

This workshop is particularly suited to anyone in a Sales Role or employees who engage in sales from time to time.

Modules

TOPIC 1: DEVELOPING A COMPELLING SALES PITCH
• The elements of a compelling sales story
• Structuring the pitch to communicate a compelling sales story
• Understanding your customer and adapting the script to suit
• Fleshing out user stories to understand the customer pain points

TOPIC 2: DELIVERING A COMPELLING SALES PITCH
• Presenting your sale – communicating the benefits
• Engaging buyers by pairing the story of your brand and products backed up with facts and figures
• Knowing when and how to close the sale

TOPIC 3: FOLLOWING UP EFFECTIVELY
• Planning your follow up call or email
• Avoiding common follow-up mistakes
• Self-assessment of your own style – the associated strengths and weaknesses

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Book Place(s)

Applications Closing on 22/07/2019

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