Developing a Digital Marketing Strategy

Start date: 11 May 2021

Duration: 11th, 13th, 18th, 20th, 25th & 27th May (10am - 1pm)

Location: Online

Certificate: N/A

Cost: €129 for members (€169 for non-members)

Course code: N/A

Programme overview

Digital Marketing is a minefield and a potential money pit of poorly selected & timed sponsored adds offering minimal return.

To maximise engagement with your customers and grow online sales a clearly defined and robust digital marketing strategy is key to success.

Run over 6 half-day sessions this programme will support you in developing a digital marketing strategy incorporating Customer Segmentation, Funnels, Google / SEO, Social Media and content creation utilising digital video and images.

On the sixth session, you will outline your strategy to the tutor who will provide guidance and invaluable feedback to ensure your strategy is maximised to grow your business.

Learning Outcomes

On completion of the training programme, participants will:

Session 1 – Intro to Digital Marketing

  • What is Digital Marketing
  • Difference between Digital & Traditional Channels
  • What is Content Marketing

Module 2 – Digital Planning

  • Building an online Marketing Funnel
  • How to use Segmentation
  • Content Calenders

Module 3 – Google / SEO

  • How Google Works
  • Offsite & Onsite Ranking Factors
  • How to Audit your Website
  • How to do a Keyword Search

Module 4 – Social Media Marketing

  • Facebook
  • Instagram
  • LinkedIn

Module 5 – Digital Video & Images

  • Practical Session on Creating Digital Video & Images

Module 6 – Practical Session on Digital Marketing Session

  • Outline your Digital Marketing Strategy & Receive Feedback

Who Is This Course For?

This course is best suited to anyone involved in Digital Marketing

Modules

Session 1 – Intro to Digital Marketing

  • What is Digital Marketing
  • Difference between Digital & Traditional Channels
  • What is Content Marketing

Module 2 – Digital Planning

  • Building an online Marketing Funnel
  • How to use Segmentation
  • Content Calenders

Module 3 – Google / SEO

  • How Google Works
  • Offsite & Onsite Ranking Factors
  • How to Audit your Website
  • How to do a Keyword Search

Module 4 – Social Media Marketing

  • Facebook
  • Instagram
  • LinkedIn

Module 5 – Digital Video & Images

  • Practical Session on Creating Digital Video & Images

Module 6 – Practical Session on Digital Marketing Session

  • Outline your Digital Marketing Strategy & Receive Feedback

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Applications Closing on 10/05/2021

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