Email Marketing

Start date: 21 October 2020

Duration: 9:30pm - 12:30pm

Location: Online Live Webinar

Certificate: N/A

Cost: Members €35, Non-Members €49

Course code: N/A

Programme overview

This programme is designed to help trainees understand the fundamentals of email marketing. This practical half day session will enable you to implement and analyse the performance of an email marketing strategy. It provides practical guidance on design and the most effective software packages to utilise, alongside advice on GDPR and best practice in improving your conversion rates.

Learning Outcomes

On completion of the training programme, participants will:

  • What is email marketing
  • How email marketing fits into an inbound marketing strategy
  • Customer Personas
  • Objective Setting – Campaign Planning
  • Segmenting and Targeting – Lists
  • Designing Branded Email Templates
  • Design and Layout
  • Email Structure to Gain Responses
  • View Metrics to Measure Performance (CTR, OR)
  • Driving Leads to your Website
  • Tools to Convert Leads (Forms, Landing Pages, CTA’s)
  • GDPR Compliance – Opt in Rules
  • Tools to Close Customers (Video Email, Marketing Automation)
  • Customer Relationship Management (CRM) – Keeping your Data up to Date
  • Helpful Tools for Email Marketing (Hubspot, Mailchimp)

Who Is This Course For?

This course is suitable for designated for anyone involved in marketing their companies products or services.

Modules

  • What is email marketing
  • How email marketing fits into an inbound marketing strategy
  • Customer Personas
  • Objective Setting – Campaign Planning
  • Segmenting and Targeting – Lists
  • Designing Branded Email Templates
  • Design and Layout
  • Email Structure to Gain Responses
  • View Metrics to Measure Performance (CTR, OR)
  • Driving Leads to your Website
  • Tools to Convert Leads (Forms, Landing Pages, CTA’s)
  • GDPR Compliance – Opt in Rules
  • Tools to Close Customers (Video Email, Marketing Automation)
  • Customer Relationship Management (CRM) – Keeping your Data up to Date
  • Helpful Tools for Email Marketing (Hubspot, Mailchimp)

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Book Place(s)

Applications Closing on 20/10/2020

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