Intro to Digital Marketing – Sold Out

Start date: 12 October 2020

Duration: 2pm - 5pm - 12th, 15th, 21st, 28th

Location: Online

Certificate: N/A

Cost: €60 (€85 for Non Chamber Members)

Course code: N/A

Programme overview

This course will provide you with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, evaluation and measurement of running successful Digital Marketing and Social Media campaigns

Learning Outcomes

Upon satisfactory completion of this workshop you will:

Understand Digital Marketing and how to maximise to the benefit of your organisation

Create a Digital Marketing Strategy for your Business

Understand Search Engine Optimisation (SEO) & Google Ads (PPC)

Master Marketing on Facebook /Social Advertising

Utilise Instagram and Twitter to promote your products and services.

Who Is This Course For?

Business owners and managers

who want to understand and implement techniques to exploit the incredible reach of social media and online marketing

Marketing professionals

who want to direct and consolidate online marketing and social media campaigns

Webmasters and technical staff

who want to ensure SEO and social media solutions are built in from the beginning and not bolted on as an afterthought

Modules

Day 1: Introduction to Digital Marketing/Creating a Digital Strategy for your business

This course will provide you with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, evaluation and measurement of running successful Digital Marketing and Social Media campaigns.

As part of Creating a Digital Strategy, our consultant will work with delegates on how to create:

1. A starter digital strategy/plan
2. Buyer personas
3. And populate a content calendar

Day 2: Search Engine Optimisation (SEO) and Google Ads (PPC)

Search engine optimisation (SEO) involves achieving the highest position or ranking in the organic listings in the search engine results pages (SERPS) across a range of keywords or phrases entered by search engine users. SEO is one of the most cost-effective digital marketing techniques, but also one of the most challenging to get right. Success in SEO is dependent on understanding the most important SEO ranking factors which will give you the best position and then working hard to perform better than your competitors. It is very important to stay up to date on the latest algorithm changes that
Google makes. After completing this module you will have a good understanding of the principles of SEO, how to implement these techniques which will start to increase your website rankings on Google.

Covered on this module
• Introduction to Search Engine Marketing
• Why Search Engine Marketing is so important and how it works
• The Search Engine Optimisation process
• SEO planning, keyword research and analysis
• On–page optimisation
• Off–page optimisation
• Link Building

Pay per click (PPC) is an advertising model used on websites, advertising networks and search engines where advertisers pay when a user clicks on an ad to visit the advertiser’s website. Advertisers bid on the keywords/phrases they believe their target market would search for when they are looking for a product or service. PPC looks at what strategies, tools and techniques you need to achieve successful pay per click.

• Pay Per Click and Search Engine Marketing
• The paid search market
• How Google Adwords works
• Setting up an adwords account
• Keywords
• Adtext

Day 3: Marketing on Facebook/ Social Advertising

How to ensure that your Facebook Page reflects your visual identity or that of your current marketing campaign
• Understanding Facebook Page guidelines
• Tips and tools for hosting competitions and promotions on your Facebook Page
• Using applications to integrate your marketing Guidance managing Facebook comments
• Developing a content plan that will support your Facebook marketing goals
• How to increase visibility of your Facebook Page through Facebook advertising
• Measuring the impact of your Facebook marketing through Facebook Insights
• A checklist to help you plan for a successful Facebook campaign
• Best practice tips for using Facebook Groups to host a private community

Day 4: Instagram and Twitter

Building a community of followers on Twitter and Instagram
• How to create Twitter and Instagram content that engages your followers
• Guidelines for using Twitter for customer support
• Tips and tools to for a successful Twitter marketing plan
• Guidance for hosting contests and competitions on Twitter
• Tips for measuring the effectiveness of your Twitter and Instagram marketing

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Applications Closing on 11/10/2020

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