Introduction to Business Strategy

Start date: 26 February 2020

Duration: 1 Day

Location: Crowne Plaza, Dundalk (9:30 - 4:30pm)

Certificate: N/A

Cost: €129 (€159 for Chamber Members)

Course code: N/A

Programme overview

The Business Strategy workshop will give practical guidance to business owners and business managers in how to develop robust, practical, strategic plans that will maximise their growth & profitability potential.

The workshop offers an overview of the management skills and business monitoring tools needed to optimise business performance.

Learning Outcomes

  • Understand the importance of and the process involved in taking a structured approach to Business Strategy and planning
  • Recognise the importance of involving the team in the planning process
  • Be aware of the implications of growth planning and implementation on all aspects of the business
  • Understand the importance of translating learning into actions in an environment where assumptions are challenged.
  • Achieve a return on investment for all training and development interventions

Who Is This Course For?

This programme is suitable for anyone involved in devising a strategy at team, departmental or overall business.


What is Strategy and Business Planning?

  • Introduction, overview, objectives and outputs.
  • The Holistic Business / Business growth and Development framework.
  • The Strategic Planning Process
  • Getting buy-in of the Strategy across the organisation.
  • Setting achievable objectives.

Where are we now?

  • Internal and external analysis and prioritisation of issues which can impact on business performance.
  • Current business and management skills analysis.
  • Tools available for strategic review and setting performance priorities.
  • Analysing your business (Template and checklist)

Where do we want to be?

  • Vision, Mission and Values
  • Establishing SMART objectives.
  • Essential elements of performance
  • Defining and communicating roles and responsibilities.

How are we going to get there?

  • Developing the strategic plan
  • Strategic Planning Template
  • Writing the Plan – Marketing/Sales, Staffing structure, Service delivery plan, financial implications.

Monitoring and reviewing the plan

  • Setting timely and detailed reviews of the actions and their status.
  • Using the proper tools for monitoring and evaluation.
  • Setting effective KPIs.
  • Problem solving, dealing with roadblocks (internal and external).
  • Leading and managing people to deliver the plan.
  • Personal Action Plans

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Book Place(s)

Applications Closing on 25/02/2020

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