Start date: 24 June 2020
Duration: Half Day (9:30am - 12:30pm)
Cost: €69 (€99 for Chamber Members)
Course code: N/A
Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
This half day course will help delegates understand the fundamentals of Search Engine Optimisation. Trainees will be more confident in applying SEO techniques that will attract potential customers, generate conversions and enhance brand awareness.
Upon successful completion, trainees will:
Understand the fundamentals of Search Engine Optimisation
Apply SEO techniques that will attract potential customers, generate conversions and enhance brand awareness.
This programme is suitable for anyone involved in managing a website
- What is Search Engine Optimisation?
- How SEO impact the Online Customer Journey
- Digital Marketing Channels
- Digital Copywriting
- Measuring Performance
- Setting Objectives
- Search Engine Optimisation Tools
- SEO Quick Wins
- Determining SEO KPIs
- How to audit your website.
- Implement SEO practices.
- Pay Per Click Adverts alongside SEO
- Social Media alongside SEO