Start date: 30 June 2020
Duration: 10am - 12pm on 30th June, 7th July, 14th July & 21st July
Course code: N/A
Post Covid-19 will be a particularly challenging period for all businesses big and small. To survive the predicted recession it's vital SME's have a survival strategy in place. Our four week SME Recovery & Growth training programme will provide SME's an opportunity to devise a strategy focused on the key elements of Finance, Innovation & Digital Marketing.
This course will help you to rethink how you are doing business and support you in devising a practical strategy that can be implemented immediately.
This course would normally sell for €500 but through the support of Skillnet Ireland funding and sponsorship from Dundalk Chamber, Drogheda & District Chamber and Meath Chamber we can offer the training FREE to members.
All modules will run on Tuesdays 10am-12pm
Module 1 – Strategy with Brian Harney – June 30th
Module 2 – Finance with Brendan Binchy – July 7th
Module 3 – Innovation with Fergal Brophy – July 14th
Module 4 – Digital Marketing with Louise McDonnell – July 21st
On completion of the training programme, participants will:
Have a focused and practical strategy incorporating
- Digital Marketing
This course is suitable for SME business owners and Senior Managers
Module 1 – Strategy – Brian Harney, Associate Professor, Dublin City University Business School
Strategy: Reflect, Refresh and Renew
Brian’s strategy session will provide insights and frameworks enabling SME owner-managers to reflect on the dramatic challenges their business has confronted, refresh their purpose and relevance, and renew with a focus on capabilities and execution (including in more virtual contexts). The session will be interactive, requiring real-time reflections but also providing a toolkit for on-going strategy conversations.
Module 2 – Finance – Brendan Binchy, Business and Finance Consultant
Business owners and managers have probably never faced such a period of change as we are currently seeing. Change Carries great risk, but where there is a risk there is opportunity.
There are three principal areas that management must focus on to survive and prosper in this period of change:
- Your Valuable Formula – re-assess the competitive element that generates profit and sustainable success for the business
- Modify Operations – change the way the business works to adapt quickly to the changed environment
- Managing for Cash – establish the absoloute priority of cash over profit and investment whilst the storm is blowing
These are inter-related and ignoring any one of them will be detrimental to the long-term success of the business
Module 3 – Creative Thinking / Innovation – Fergal Brophy
This fresh, playful, immersive and engaging creativity & innovation event has been designed exclusively for members and their clients. We will discuss key innovation concepts and how the innovation community has responded to the pandemic. You will take playful creativity challenges that have great learning outcomes as well as storytelling socialisers. Fun and games guaranteed.
Module 4 – Digital Marketing – Louise McDonnell, Expert Digital Marketeer, Social Media Speaker & Facebook Author
Covid19 has swept across our globe changing the way we live and work. In this training session, Louise McDonnell will examine the impact on Digital Marketing in terms of consumer and brand behaviour. In this new landscape Louise will give advice on how brands should adapt Website Strategies, SEO, Email Marketing, Digital Advertising and Social Media Tactics.